"(I think there is a lot of same mechanism in how some political leaders use strong sentiments to control the followers... the followers become dependand on this feeling of being accepted and the awe of belonging to something bigger and stronger. And as they are not strong enough to let go, they just follow the crowd and the leader, stongly believing in what ever the leader is telling is good for them...)"

Obama used this... yes we can! Watch the old campaign videos. People act like they see jesus haha I laugh but it is sad really.

I don't know about Finnish TV, but here in North America the advertising is using extremely emotional topics in order to get to people's hearts. It's even being talked about in the news because it is crazy how some companies are using this. Like showing a truck load of toys being delivered to a poor town and showing how happy the people are to get these "free" toys.. this kind of thing. Marketing is sick, and it's not just used for selling products. It's for politicians, the church, everything now uses this in some way. Anyways.. I can rant all day about this stuff haha